When doors open, during intermission or between concerts, beverage counters need to serve many guests in a short time. Choosing paper cups for concerts and festivals is therefore part of service planning: drinks, serving sizes, stock distribution and the event’s visual identity all matter.
ASWAL manufactures paper cups in Montréal, with standard and custom-printed options. Here is how to prepare an order for a concert venue, festival or cultural event in Quebec.
Where are cups used during a concert?
Each service area has different needs. At public concession counters, select cups around the menu and serving sizes. In VIP lounges and partner areas, custom cups can carry the event’s identity. Backstage, plan drinks for technical crews, volunteers and artists separately so their needs do not draw untracked quantities from concession stock.
An outdoor festival and an indoor performance involve different service conditions. Tell your supplier whether guests will drink while standing, carry beverages between areas or purchase them during a short break. Also confirm the containers accepted by the venue and the organizer’s requirements.
Choose cup sizes around the beverage menu
Start by separating hot and cold drinks. Then select a suitable product for each use instead of choosing by capacity alone. For drinks with ice or toppings, test the actual serving: container capacity and the amount of beverage poured are different measurements.
- Coffee and tea: assess hot-cup sizes against your portions and handling needs.
- Cold drinks: compare sizes using the actual recipe, including ice.
- Welcome drinks and tastings: match capacity to the amount served rather than choosing an unnecessarily large container.
Select lids together with the specific cup reference. Ask for compatibility confirmation and test the combination before the event. Matching nominal diameters alone do not guarantee a proper fit. Explore ASWAL cups and lids to prepare your selection.
Estimate quantities from servings, not just attendance
Ticket sales do not directly tell you how many cups you will need. Estimate servings in your cups using previous sales, the menu, event duration and service locations. Add crew requirements and a reserve chosen to reflect uncertainty in your forecast.
Illustrative calculation: with 1,000 attendees and an assumed average of 1.2 beverages served in your cups per attendee, the public-service requirement would be 1,200 cups. Adding 100 for crews and a chosen 10% reserve on that subtotal of 1,300 gives a forecast of 1,430 cups. This is an example, not a consumption benchmark or an ASWAL minimum order.
Break the forecast down by cup size and counter, then adjust the order to available case quantities. For a multi-day event, distinguish each day’s allocation from the central reserve.
Customize cups with the event’s visual identity
Printed cups can feature the concert name, festival identity or authorized sponsor logos. Keep the design readable: one main message, clear contrast and graphics suited to a curved surface.
If you include a QR code linking to the program or an offer, test it on a printed sample. Keep sufficient clear space around it and confirm the destination before approving the artwork. For recurring events, consider whether a design without a date could serve more than one edition.
ASWAL offers digital and flexographic printing depending on the project. Quantities, colours and artwork help determine the appropriate method. Start your concept with Create My Cup, then confirm the production file and approve the proof before manufacturing.
Organize service and replenishment
Before guests arrive, allocate starting stock to each counter. Clearly identify cases by size and assign responsibility for replenishment. Keep reserves in a clean, dry, protected location and follow the products’ storage instructions.
Prepare for busy service windows by checking lid quantities, counter space and the route from storage to concessions. After the event, count remaining units by product reference. These figures will help refine the next order.
Plan collection after use
Container selection should match the event’s collection system. Confirm accepted materials with the waste service provider and display suitable sorting instructions. The word “paper” alone does not establish whether a cup will be accepted for recycling or composting in your particular setting.
Request a quote from a Montréal manufacturer
To discuss custom paper cups for your concert or festival, share the event date, required delivery date, delivery location, beverages, sizes, quantities per design and lid requirements. Include your logo and identify who will approve the artwork.
Our team can confirm manufacturing options, minimum quantities, pricing and the schedule for your order. Learn about ASWAL paper cup manufacturing in Montréal or request a quote for your concert or festival.
Frequently asked questions
Can cups feature both the festival logo and sponsor logos?
Yes, a project can include multiple authorized logos. Approve their placement, colours and legibility before confirming the print run.
Can one cup be used for every drink?
Check the intended use of each product. Confirm its suitability for the beverages, temperatures and serving conditions you plan to use.
How far ahead should we order?
Request a schedule as soon as your quantities and event date are known. Artwork preparation, approval, manufacturing and delivery all need to be included. Lead time must be confirmed for your project.



